![]() The majority of the email trackers out there - some of which have been around for over a decade - were initially built for salespeople. Some, like Mixmax for example, can tell you if the files you sent have been downloaded, or the links you included have been clicked, too.Įmail tracking was for most of its history pretty much confined to the world of marketing. They can tell you if multiple people - or at least multiple IP addresses - opened the message. ![]() They can tell you when and where it was opened, and how many times. Most of these services can tell you a lot more than just whether or not an email has been opened. When you open an email with a beacon in it, your computer accesses the image file, which is then reported to whoever is tracking you. Most email trackers use an "invisible" web beacon - usually a small white pixel - to track email. In fact, there are probably a bunch in your mail right now that you aren't aware of. ![]() The sender turns it on, and the recipient? Well, the recipient probably has no idea whatsoever that the tracker exists. But unlike read receipts in messaging, it's not something you can toggle on or off. (Or at least, a tracker will tell you if someone opened it.) They're becoming increasingly popular. Trackers will let you know if someone read your email or not. Well, an email tracker is like a read receipt for your email.
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